BoldlyGo was introduced with an adventure sweepstakes and a grand prize trip into space. Consumers were driven to the site with an integrated media effort that began in October and culminated in early February with Volvo’s first-ever Super Bowl spot.  (click above to play video)

Banners and BoldlyGo.com Contest Homepage

Super Bowl :30 TV  (click above to play video)

OOH at the NYC Auto Show

Results:

• 18 Million game day internet hits
• Exceeded projections of 1000 XC90 preorders
• XC90 awareness among “intenders” at record high
• 2.5 M invested in :30 TV Super Bowl spot $4-$8 M worth of 
  advertising equivalency, PR and national news coverage

Game Day Print Ads